Should You Hire a Wedding Content Creator for Your Destination Wedding?
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There’s a new kind of wedding vendor on the scene, the “wedding content creator”. Now, you might be thinking, “Do I really need another vendor for my destination wedding?” Weddings are already a whirlwind of decisions and expenses. But a wedding content creator brings a unique set of skills to the table, especially for destination weddings. Hiring a wedding content creator can allow you to capture additional photos and videos of your day, and give you something to share almost immediately.
If you’re someone who likes to share your adventures on social media, then you might want to add a content creator to your wedding vendor team.
What is a Wedding Content Creator?
So, what exactly is a wedding content creator? A wedding content creator is someone who is hired specifically to create social media content from your wedding day on their phone to share on platforms such as Instagram and TikTok.
While your photographer and videographer are capturing key moments for your album, to be framed on your walls or watched back on your anniversary, content creators are creating wedding day content that’s tailor-made for your social media.
Here at European Elopement Guide, we understand the allure of a destination wedding, and we know how important it is to capture and share those precious memories. That’s why we believe hiring a destination wedding content creator could be the perfect addition to your wedding creative team. But, before we dive deeper into the why, let’s take a closer look at how they differ from traditional wedding photographers and videographers.
Wedding Content Creator vs. Traditional Wedding Photographer or Videographer
Many wonder, “How is a wedding content creator different from my photographer and videographer?” Well, while all three play a crucial role in capturing your big day, they each offer something very different.
Photographers focus on capturing timeless images, often focusing on capturing the most important moments, whilst considering composition and lighting. Whilst a photographer will often still capture natural and candid moments, their final images will be a fully edited and curated representation of your day. These are the images you’ll want to make into an heirloom photo album or have printed and framed on your walls.
Depending on their style, your wedding videographer might create a cinematic masterpiece or a visual narrative that tells the story of your day, using sound and video to create a beautiful wedding film. Your wedding film will bring back all the emotions of your day as it tells your story. It’s something you’ll watch back in the weeks, months and years after your wedding day to relive those incredible memories.
A wedding content creator, on the other hand, is all about those imperfect, behind-the-scenes, candid shots that are perfect for social media. While photographers and videographers will be shooting on professional equipment, your content creator will just use a phone. The images and footage are a lot more raw and unpolished, capturing your day as if they were a guest.
I like this analogy to differentiate between them:
Wedding photography = your wedding day as an art exhibition, printed and framed on your walls
Wedding videography = your wedding day as a Hollywood movie, featuring you as the main characters
Wedding content creation = the behind-the-scenes documentary of your wedding day, through the eyes of a guest
| Photography | Videography | Content Creator | |
| Final Product | Edited and curated gallery of high-resolution images. May include albums or prints. | Fully edited wedding highlights video or full film. May include audio of vows and/or speeches. | Unedited phone photos and video. May include edited videos in the form of reels/TikToks. |
| Average Delivery Time | 4 – 16 Weeks | 2-6 Months | Instant – 48 Hours |
| Equipment Used | Professional cameras | Professional cameras | Smartphone |
Why Hire a Wedding Content Creator for Your Destination Wedding?
Picture this: You’re eloping in a charming Italian village, surrounded by rolling hills and vineyards. Wouldn’t it be amazing to share those breathtaking views and intimate moments with your loved ones back home? A wedding content creator can make that happen, providing real-time wedding updates that transport your friends and family to your enchanting destination.
And let’s not forget the power of shareable content! A wedding content creator knows how to create Instagram wedding content and TikTok wedding videos that are not only visually stunning but also optimized for maximum engagement. Your elopement won’t just be a memory; it’ll be a trending topic, sparking conversations and inspiring wanderlust among your online community.
How to Choose the Right Wedding Content Creator
Now that you’re convinced a wedding content creator is a must-have for your European elopement, let’s talk about how to find the perfect one for you. Here are a few key factors to consider:
Experience
Look for a wedding content creator who has experience in capturing weddings. You want someone who understands the run of a wedding day, and how professional photographers and videographers work. An experienced content creator will seamless blend in to the background. An inexperienced one may end up ruining your professional photos and videos by getting in the way at all the wrong times.
Because it’s such a new service there is no benchmark; so just like any vendor, it can really impact the experience and quality of the day.
Lauren Chambers, Photographer
Language skills and local knowledge
We always recommend hiring local vendors wherever possible, as that way your money is helping support the local economy in your wedding destination. If you’re eloping in a non-English speaking country, it can be helpful to find a wedding content creator who speaks the local language. This can make communication with the other vendors much easier, leading to a more authentic and immersive experience.
Recommendations
Ask your wedding photographer or videographer if they have any recommendations for wedding content creators. They often work together as a team and can offer valuable insights based on their past experiences – which might be recommendations of who to hire, or who to avoid!
I really love working with the content creator I work with. I see the benefit of working with her because she is a wedding photographer and videographer so understands how everything works and what she can do with a phone is remarkable.
Lauren Chambers, Photographer
Questions to Ask Before Booking a Wedding Content Creator
Before you seal the deal with your wedding content creator, be sure to ask these key questions:
How much experience do you have Capturing weddings, particularly in [your chosen location]?
This will give you an idea of their level of experience and their familiarity with the area. If they are new to the industry, ask how many weddings they have created content for, and if you can, get testimonials.
How do you collaborate with other wedding vendors, like photographers and videographers?
A good content creator should be a team player, working seamlessly with your other vendors to capture your day from all angles, but without getting in the way. As them how they work with the rest of your creative team. Do they speak with them before the event, or just work out how things are going to go on the day?
I think that nowadays content creator is a great opportunity at weddings, seen as we live in a social media age, especially if they are really good with photo and video knowledge. But they definitely need to know how to work together with another photographer or photo-video team and be part of that team. It’s like a crew working together on a movie set. You need to respect other professionals and know how to move.
Paolo Salvadori, Photographer
Can I see examples of your work?
This will help you gauge their style and see if it aligns with your vision.
What are your travel fees and accommodation requirements?
Destination weddings often involve additional expenses, so it’s important to be upfront about these costs from the start. If they are local, there may not be additional travel fees, but make sure to check before you book them.
What is your turnaround time?
You’ll likely want to share your wedding content with friends and family soon after the big day, so be sure to clarify how quickly you can expect to receive your photos and videos. Some wedding content creators will offer an “Instagram Takeover” where they are posting real-time photos and videos from the day, while others may deliver everything to you within 24-48 hours.
Are You Insured?
This may seem like a super boring question, but the barriers to entry for wedding content creation are very low. All you need is a smartphone. And with it being a pretty new sector of the wedding industry, there aren’t really any rules or regulations around it yet. However, if they are operating as a business, you need to make sure they have professional insurance that covers you (and them) in the instance that they were to accidentally break something or injure someone in the course of working at your wedding venue (just as your other wedding vendors should have).
Are there any usage restrictions of the content?
Are there any restrictions in how you can use and share the photos and videos? Do you need to credit or tag the content creator when you share their work? With photography & videography, copyright is always attributed to the person creating the image/film. As the clients, you’ll usually be given license to use the images and footage for personal use (such as sharing, printing, posting online etc). With content creation being so new, it’s worth checking if the same applies.
Tips for Working with A Wedding Content Creator
Once you’ve found your ideal wedding content creator, here are a few tips to ensure a smooth and enjoyable collaboration:
- Communication is key
Be clear about your expectations and preferences from the get-go. Share your vision for the content, such as any specific reels or TikToks you want to create.
- Balance content creation with enjoying the moment
While it’s exciting to share your wedding day with the world, don’t forget to unplug and savor every moment. Trust your wedding content creator to capture the magic, so you can focus on making memories that will last a lifetime.
Make sure you decide what’s most important to you and brief your photographer, videographer and content creator accordingly. If you don’t want to make TikTok’s and reels, make sure they know ahead of the day, or if you do make sure you factor making time for them into your day so that they don’t interfere with other bits of the day that are important, for example sun set.
Hannah Hall, Photographer
Wedding Content Creation Packages for Destination Weddings
Let’s talk numbers, shall we? Wedding content creator packages can vary depending on their experience, the level of service, and the specific deliverables you’re after. On average, you can expect to invest anywhere from $1,000 to $5,000 for a comprehensive wedding content package.
So, what’s typically included in these packages? Well, that depends on your chosen wedding content creator and your individual needs. However, most wedding content creation packages will cover a combination of the following:
Pre-wedding consultations: To discuss your vision, preferences, and desired outcomes.
Day-of coverage: Capturing those candid, behind-the-scenes moments throughout your wedding day.
Post-wedding editing and delivery: Curating and editing the content to create a polished wedding social media package, often including wedding video highlights and Instagram-ready photos.
Real-time social media updates: Some creators offer to post live updates on your social media channels, keeping your followers engaged and involved in your special day.
When it comes to budgeting for a wedding content creator, consider your priorities and desired outcomes. Are real-time updates a must-have? How important are professionally edited videos? By understanding your needs, you can choose a package that fits your budget and ensures you get the most out of your investment.
Maximizing Your Investment: Using Your Wedding Content Post-Event
Your wedding content isn’t just for the show during the big day – it can continue to bring joy and value long after you’ve said “I do.” Here are a few ways to make the most of your investment:
Creating travel vlogs: If you’re having a destination wedding, why not document your entire adventure? From exploring local attractions to trying new cuisine, your wedding content can be repurposed into a captivating travel vlog.
Sharing your experience to help other couples: Share your wedding content planning tips and insights on social media or wedding blogs to help other couples plan their own destination weddings. You can even create a wedding hashtag to encourage guests to share their photos and videos, creating a collective memory of your special day.
Anniversary content ideas: Relive the magic of your wedding day every year by sharing your favorite photos and videos on your anniversary. You can even create a special anniversary video using your wedding content to celebrate your love and commitment.
So, Is a Wedding Content Creator Right for Your Destination Wedding?
The decision to hire a wedding content creator ultimately boils down to your priorities and budget. If you’re dreaming of a picture-perfect European elopement and want to share those precious moments with the world, then a wedding content creator might just be your fairy godmother. They’ll capture the essence of your destination, create stunning visuals, and help you weave a captivating story that will make your wedding day truly unforgettable.
As with any wedding vendor, it’s crucial to do your research, ask the right questions, and find a wedding content creator whose style and personality align with yours. But if you’re looking for a way to elevate your social media wedding documentation and create content that truly reflects your love story, we at European Elopement Guide highly recommend considering this exciting new addition to your destination wedding.
